Competition comes before a fall. Or is that pride? Either way, this spot plays brilliantly with the idea of one-upmanship to show what happens when boys let their egos get the better of them.
Starring Lewis Hamilton, Fernando Alonso and Mika Hakkinnen.

                                      

“The times they are a changin’” sang Bob Dylan, though given the wave of change brought about by the internet you can’t blame him for failing to predict virtual pets and user generate content. This latest spot for Vodafone, directed by Adam Stevens of Robber’s Dog, flows like a 20th Century update of Dylan’s paean to impermanence.

                                      

As two young men battle it out kung fu style for a can of sugar-free soda, they appear to be splitting in two and generally defying rules of time and space. You gradually find that concealed people wearing black body stockings are cleverly making the magic happen. Finally, one even reveals herself and pinches a sip. Pepsi Max: Maximum taste, no sugar.

                                      

“Your skin is amazing, look after it” is Vaseline’s tag line for this powerful spot that extols the value of the human skin. Through comparison with images like shots of the earth from above, the various remarkable qualities of skin are explored. Throughout we encounter stunning shots like hundreds of people swaying gently in front of a rain forest, or lying curled up in boats, on beaches and in cities.

                                      

Overnight time lapse photography is used to stunning effect in this spot from Bob Industries Dayton/Farris to illustrate how childhood dreams can become a reality thanks to Sprint. Music is courtesy of Architecture in Helsinki.

                                      

The spot opens with a rooftop shot set against a brooding skyline before moving to the interior of an apartment where we see a young guy wrapped in a restricting mass of black cables. His outstretched hand fights against the cables to grasp at the new ROKR phone. As his fingers reach the phone, the cables fly away one by one, vanishing through cracks in the wall and gaps in the floorboards, leaving the guy free to enjoy the wireless music experience offered by Motorola’s latest mobile.