UK is investing more than ??6 million to support its R8 high-performance sports car with one of the most ironic claims in the history of advertising: “The slowest car we’ve ever built”. The new campaign featuring the sought-after all-aluminium, quattro four-wheel-driven, V8-powered two-seater breaks this week, and represents the largest investment ever made by Audi UK in the launch of a new car.

                                      

An experiment to test the lightning protection systems in cars… with a man in it.

                                      

An airstrip drag race between a Bugatti Veyron and Dutch racing driver Ho-Pin Tung in a new E92 M3. Yet while the M3 is one of the most highly anticipated vehicles on the road, it doesn’t even hold a candle to the quad-turbo, 16-cylinder, 1,001 HP Bugatti Veyron. The Veyron is a true supercar that costs a cool $1.4 million, hits 60 mph in less than three seconds, and has a limited production run of a few hundred copies

                                      

Nissan unveiled its electric-powered Pivo 2 concept car designed for urban use. The Pivo 2 features a 360-degree revolving cabin, allowing the driver to always face forward while driving, even when parallel parking, and to access the unique front door from any direction. The three-seat car is equipped with safety systems such as Around View Monitor (AVM), Distance Control Assist System (DCAS) and also a Robotic Agent that uses facial monitoring technology to interact with the driver.

                                      

The latest supercar to join the millionaires’ club is the 2008 Lamborghini Reventon, a ?‚¬1,000,000 special edition of the Murci?©lago LP640 that’s been clothed in unique carbon-fiber bodywork. If it looks like a jet fighter to you, then you’re getting the idea. The Reventon’s bodywork is pure Stealth fighter, an assembly of flat, geometric planes, interrupted lines and contorted surfaces. The look has been developed at Lamborghini Centro Stile in Sant’Agata Bolognese, Italy, under the direction of chief designer Manfred Fitzgerald.

                                      

You can also test it virtually by downloading the official free game from BMW - BMW M3 Challenge.