The spot opens with a rooftop shot set against a brooding skyline before moving to the interior of an apartment where we see a young guy wrapped in a restricting mass of black cables. His outstretched hand fights against the cables to grasp at the new ROKR phone. As his fingers reach the phone, the cables fly away one by one, vanishing through cracks in the wall and gaps in the floorboards, leaving the guy free to enjoy the wireless music experience offered by Motorola’s latest mobile.