Demonstrating that purity is their most important virtue, Smirnoff show their caliber as the sea rids itself of all man-made waste, leaving something as pure as Smirnoff itself.

                                      

Floating in a magical animated world a pair of feet journey through a multitude of colourful landscapes. Set to a mellow soundtrack with lyrics of escaping, the sandal clad toes venture through vibrant scenery indulging in numerous active pursuits. At the end of their journey the scene cuts back to reality. A man shakes his shoes as if they’re itching. Tagline reads, ‘Feet dream too’.

                                      

As our eyes adjust to the darkness, dancing lights and flashes of color reveal what appears to be the interior of an abandoned subway carriage at night. As shapes become half-recognizable as seats an almost imperceptible shift occurs and the windows morph into the illuminated buttons of a cell phone. No sooner have our eyes focused on the cityscape on the phone’s screen than the panorama fills the shot. As the various districts light up one by one, the image is back on the phone screen again and we’ve returned to the inside of the train compartment just in time to see it emerging from a tunnel.

                                      

It took 1 million Post-it’s, 96 314 digital photographs using 2.5 terabytes of storage, 4.9 kilometers of 35mm film, 3 weeks of editing, and 83 hours in Flame to produce this 60 second commercial. With music from Fat Boy Slim.