In this futuristic vision of home grooming, Philips invoke the spirit of Chris Cunningham in a bid to lure us away from razors.

                                      

Aiming to hit teenagers where it hurts, Dublin City Council are shifting the focus on litter-dropping from being wrong to being totally uncool. In this spot two teenagers’ infractions physically rub off on them, leaving them looking like extras from Michael Jackson’s Thriller.

                                      

Capturing the wind and putting it to good use - Wind Energy from GE, the cleanest renewable energy on earth. The ad has been nominated for the most outstanding commercial in the Emmy Awards 2007. Music in the ad is ‘Catch the Wind’, performed by Donovan.

                                      

Competition comes before a fall. Or is that pride? Either way, this spot plays brilliantly with the idea of one-upmanship to show what happens when boys let their egos get the better of them.
Starring Lewis Hamilton, Fernando Alonso and Mika Hakkinnen.

                                      

“The times they are a changin’” sang Bob Dylan, though given the wave of change brought about by the internet you can’t blame him for failing to predict virtual pets and user generate content. This latest spot for Vodafone, directed by Adam Stevens of Robber’s Dog, flows like a 20th Century update of Dylan’s paean to impermanence.

                                      

As two young men battle it out kung fu style for a can of sugar-free soda, they appear to be splitting in two and generally defying rules of time and space. You gradually find that concealed people wearing black body stockings are cleverly making the magic happen. Finally, one even reveals herself and pinches a sip. Pepsi Max: Maximum taste, no sugar.